Timeline:
4 Month
Role:
Product Designer
Research & Analysis
The goal was to bridge the gap between brands and influencers by creating a seamless, data-driven platform for collaboration and campaign management.
Branding
A modern, dynamic, and engaging visual identity was developed to establish credibility, trust, and ease of use for both influencers and brands.
APP
The platform was designed with a clean interface, real-time analytics, and an intuitive onboarding process to enhance user engagement and campaign execution.
Project Overview
The previous website suffered from cluttered layouts, complex navigation, and slow performance, leading to high bounce rates and reduced user retention. Additionally, users faced difficulties in discovering relevant deals efficiently.
Problem Statement
Existing influencer marketing platforms lacked transparency, had complex workflows, and failed to provide real-time insights, making it difficult for brands to track ROI and for influencers to secure meaningful collaborations.
Solution
A centralized, AI-powered platform was introduced, offering smart influencer recommendations, automated campaign tracking, and real-time performance analytics. The app streamlined negotiations, payments, and reporting, creating a seamless ecosystem for both parties.
Approach towards the project
A user-centric design methodology was applied to simplify influencer-brand interactions and maximize campaign success. The process included:
Market & User Research
UX Strategy
UI/UX Design
UI Kit Development
Wireframing & Prototyping
Technology Integration
Responsive Design
Style Guide
Primary Orange
#F16F25
Slate Text
#444444
Text
#333333
Background
#FFFFFF
Aa
Typeface
Poppins Bold
Line Height
120%
Aa
Typeface
Poppins Medium
Line Height
120%
Aa
Typeface
Poppins Medium
Line Height
120%
Conclusion
The revamp successfully improved navigation, boosted user engagement, and increased conversion rates, transforming FreeKaaMaal into a more intuitive and rewarding platform for deal-hunting.
Blending creativity with strategy to craft meaningful experiences. Always open to insightful conversations—whether it’s design, innovation, or the next big idea. Let’s connect and create something impactful!
© Sajal Bhardwaj (2025)
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