Timeline:
6 Months
Role:
Product Designer
Research & Analysis
Identified inefficiencies in traditional electricity trading, emphasizing the need for a digital-first approach.
Website
Designed a seamless, data-driven platform with real-time insights, intuitive navigation, and regulatory compliance.
Branding
Crafted a professional, trustworthy, and innovative brand identity to enhance market presence.
Project Overview
GNA Energy aimed to simplify electricity trading by launching India's first fully digital Over-the-Counter (OTC) platform. The challenge was to balance complexity with ease of use while maintaining compliance with industry regulations.
Problem Statement
Traditional energy trading faced significant hurdles:
Fragmented trading methods causing inefficiencies
Limited accessibility to real-time market data
Complex regulatory requirements making transactions cumbersome
Solution
A modernized trading platform was designed with:
Automated trade execution: Minimizing manual intervention
AI-powered insights: Enabling data-driven decision-making
Secure transactions: Ensuring compliance with regulatory standards
Approach towards the project
The platform was developed through iterative design thinking:
User Research: Identified key pain points and expectations
Prototyping: Created low and high-fidelity wireframes for testing
Development: Implemented scalable and secure technology solutions
Testing & Iteration: Continuous improvements based on user feedback
UI Kit Development
Streamlined Navigation
Interactive Elements
Responsive Design
Style Guide
Primary Orange
#F1935C
Secondary Teal
#34656D
Tertiary Turquoise
#A1C1FF
Text
#333333
Background
#FFFFFF
Aa
Typeface
Marsden Wide Bold
Line Height
120%
Aa
Typeface
Marsden Wide Medium
Line Height
114%
Aa
Typeface
Marsden Wide Regular
Line Height
24%
Conclusion
GNA Energy’s OTC platform successfully bridged the gap between buyers and sellers, fostering a more transparent, efficient, and user-friendly electricity trading ecosystem. The blend of strong branding, intuitive UI/UX, and robust backend development positioned GNA Energy as a leader in India’s digital energy market.
Blending creativity with strategy to craft meaningful experiences. Always open to insightful conversations—whether it’s design, innovation, or the next big idea. Let’s connect and create something impactful!
© Sajal Bhardwaj (2025)
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