Timeline:
1 Month
Role:
Product Designer
Research & Analysis
The project aimed to create a seamless and engaging digital experience by enhancing usability, accessibility, and brand alignment.
Branding
A cohesive and modern visual identity was developed to establish credibility and professionalism.
Website
The redesigned website focused on structured navigation, responsive accessibility, and optimized performance.
Project Overview
The previous website version lacked a clear content hierarchy and intuitive navigation, leading to lower engagement and user drop-offs. Additionally, inconsistent branding and poor responsiveness affected the overall experience.
Problem Statement
The previous website lacked a clear content hierarchy and intuitive navigation, leading to lower engagement and user drop-offs. Additionally, inconsistent branding and poor responsiveness affected the overall experience.
Solution
A streamlined, user-friendly interface was introduced with improved navigation, structured content flow, and responsive design. Visual consistency and branding were refined to enhance credibility, while performance optimizations ensured faster load times and better user engagement.
Approach towards the project
A structured, user-centric design approach was adopted to ensure a refined, intuitive, and accessible digital experience. The process involved:
User Research
Information Architecture
UI Design
Streamlined Navigation & Optimization
Wireframing & Prototyping
UI Kit Development
Responsive Design
UI Kit Development
Style Guide
Primary Orange
#F28834
Primary Yellow
#E7D749
Text
#FFFFFF
Background
#171717
Aa
Typeface
Satoshi Bold
Line Height
114%
Aa
Typeface
Satoshi Medium
Line Height
36%
Aa
Typeface
Satoshi Regular
Line Height
48%
Conclusion
The revamped website successfully enhanced usability, improved content flow, and reinforced a strong brand identity, delivering an engaging and high-performing digital experience.
Blending creativity with strategy to craft meaningful experiences. Always open to insightful conversations—whether it’s design, innovation, or the next big idea. Let’s connect and create something impactful!
© Sajal Bhardwaj (2025)
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